Breitling CEO Georges Kern places a high-stakes bet on growing its watch collections outside of the brand’s aviation niche.
The difference between successful brands and unsuccessful brands is execution, offers Georges Kern, Breitling’s new CEO. As he refocuses the Swiss aviation-themed watch manufacturer, Kern has created a high-profile stage to test the validity of that statement. Navitimer 8, the historically based pilot’s watch collection he has launched at a series of events around the world, is just the beginning of a sweeping alteration of the company’s brand position. Models to be introduced later in the year and in the upcoming seasons promise to take replica Breitling from its long-established niche in aviation replica watches and establish it on a broader footing as a generalist brand with product families in land, sea, and air themes.
Work of this kind is hardly new to Kern. At the helm of IWC for well over a decade, he organized the company’s broad offerings into a cluster of well-marshaled product families that were refreshed and promoted at a regular drumbeat. But while this approach brought the brand’s attributes into high relief, it did not alter an already well-established brand identity, which is the task facing Kern at Breitling replica. The brand’s close ties with aviation have earned it a solid market position in the United States as well as a strong level of awareness around the world.
Kern describes Breitling’s aviation ties as a “niche within a niche,” and he is clearly pursuing a generalist position for solid business reasons. Aviation does not possess the same romantic associations in Asia as it does in the West, and this may be limiting the brand’s expansion in these areas. He can also point to models in the brand’s current offering—like the best-selling Superocean and the Bentley watches that are not at all related to flying—as evidence to support the move.
Collectors of vintage Breitling replica watches (many of which are not aviation related) and its current owners are both highly passionate about the brand. If Kern can manage to please both groups with his new models, he will have performed one of the most delicate adjustments in Swiss replica watch history.
The World Wealth report states that high net worth individuals put 31.6 percent of their money on luxury replica watches, gems, and jewelry. Gems and jewelry seem to be more likely choices because they can be bartered and rise in value, but watches—that’s interesting.
This makes watches one of the top passion investments, even surpassing fine art, cars, and toys. According to the report, the value of watches keeps on rising in the past years regardless of economic instability—making it a good hedge against inflation, for example.
Watch expert Steve Kivel owns and runs Watch Central, a go-to hub for restoring valuable timepieces. Kivel says well-thought-of watch portfolios should include models from top brands, and each piece should at least have a 30 to 50 percent value increase over a period of 10 years.
Rolex still on top
Rolex remains to be the most sought-after investment grade timepiece all over the world.
Last month, a fake Rolex sale at Christie’s in Geneva raised a sum of $13.2 million. The watch was one of the 50 Rolex Oyster Daytonas made 50 years ago that was worth more than $1 million. Another example of a Rolex timepiece appreciating over time is the Rolex 1019 Milgauss. The model retailed for $300 in the ‘60s and is now worth $250.
The Rolex Submariner, which Kivel refers to as “the Apple stock of replica watches,” meanwhile, whose current value is at $1750, is expected to shoot up to 50 percent in 10 years. “You can sleep at night knowing that this could be one of the things locked up in your vault that is going to grow in value,” says Kivel to Bloomberg.
Having at least one Rolex timepiece in your portfolio is highly recommended by timepiece experts.What other watch brands and models are worth investing in?
The replica Breitling Navitimer’s $395 current value is expected to shoot up to 30 percent in 10 years. There are only 2,000 pieces of the limited edition Navitimer Montbrilliant Legend, and investors seeking for a modern watch that can potentially to soar in value over time should consider this piece a must-have.
The replica Omega Cosmic Moon Phase can be bought at $5,500 today, and experts believe that its 10-year projection increase can go up as high as 50-55 percent.
A Tudor Heritage Black Bay piece is worth $3,554 today and collectors are won over by the modern design of the leather and fabric straps and the detail work all over the piece.
Vintage replica watches fetch more value
An investment-grade watch doesn’t necessarily mean that it should have state-of-the-art features. In some cases, simplicity reigns over extravagance. Patek Philippe replica is an epitome of this. The most expensive traditional wristwatch sold back in 2010 was a 1944 Patek Philippe piece that was bought for $5.6 million in 2010. Out of the 100 most expensive watches that were auctioned in history, 80 watches belonged to the brand.
Dan Wade of Paul Fraser Collectibles said that Patek Phillippe replica watches command high prices because of its workmanship, high-quality materials, and limited production. “The prestige of the Patek Philippe name makes its timepieces highly sought after; their scarcity pushes prices up,” said Wade.
Vintage watches such as the Patek Philippe are more likely to be assigned higher auction prices than brand new models. Toby Sutton of Watches of Knightsbridge, a specialist auction house for timepieces, believes that investors can get better value if they choose to put their money on antique pieces. “I would say 99 times out of 100 it is better value buying a pre-owned or vintage watch over brand new. Many pre-owned or vintage watches have increased considerably in value over the past decade,” said Sutton.
The value of Patek Philippe pieces is known to withstand tough economic setbacks. A recession wouldn’t affect the expected 50 percent value increase within a 10-year period of a replica Patek Philippe Calatrava that costs $175 today.
A classic diver’s replica watch the Breitling Superocean Héritage II celebrates its 60th anniversary with a design refresh and a brand-new movement developed with Tudor.
The new Breitling calibre takes inspiration from the Tudor Caliber MT5612 used in the popular Black Bay replica watches. The replica Breitling Superocean Héritage II comes in a few different models at 42mm or 46mm and the option of a three-hand automatic with date and a 46mm automatic chronograph.
Originally released in 1957, the Superocean Héritage collection is available in a range of sizes, colours and configurations. The external fake watch updates are discreet yet sleek with a new ceramic ring to match the dial, giving the overall aesthetic a more seamless look. There have also been some changes to the shape of the hands (triangular for the hours, and lozenge-like for the minutes), along with slightly cone-shaped hour markers, reinforces ties with the 1957 model, while ensuring optimal legibility enhanced by luminescent markers.
Dedicated to modern-day explorers the Superocean Héritage II has all the technical qualities that have made it the perfect companion for the finest adventurers of land, at sea and in the air.
You’ll often hear people who like replica watches talk wistfully about the golden age of watch design. Give or take a few years, that fell between 1950 and 1970. It spawned some of the most beautiful watches ever made – and led to one of the industry’s most fruitful periods at the cash register. So good were the best of that period that the Swiss are still making them today.
Of that generation, some are lionised above all others. Fake Rolex’s Submariner (1953), Omega’s Speedmaster (1957) and TAG Heuer’s Carrera (1963) spring to mind. Breitling has a couple, too. Its 1952 Navitimer was a calculator for the wrist and became a flyboy go-to. And then there was the Superocean.
Introduced in 1957, it has lived in the shadows of the Navitimer, but many watch aficionados consider the two of equal importance. For starters, the Superocean played a pivotal role in popularising a category of replica watches we now take for granted – the diver’s watch.
Nowadays, diver’s watches are fashionable accoutrements first and tools second, deployed primarily as promises of masculinity. But the Superocean and its ilk were made for purpose, and in direct response to the growing popularity of diving.
Water resistant replica watches were developed with rotating bezels with minute scales on them that, when aligned to the watch’s minute hand, became countdown devices. Breitling’s original Superocean boasted water resistance of 200 metres (Replica Rolex’s original Submariner could manage only 100 metres).
Over the past six decades, the Superocean has evolved and there have been many versions of it. In 2007, Breitling brought out the Superocean Héritage. A decade on from that, Breitling has breathed new life into it again, introducing time and date only models of 42mm and 46mm, and a 46mm chronograph piece, all with a nod to the design’s 60th anniversary.
The bezel inserts are now made of scratch and fade resistant ceramic and the movements come with power reserves of 70 hours and more, as well as chronometer certification for accuracy. As per the 1950s original, though, they’re also available on stainless steel mesh bracelets (chic, versatile, superyacht-approved), and they’re all water resistant to 200 metres.
The Superocean lives on. As it should. It’s a staunch piece of design that, like so many from the golden age that bore it, remains resilient to the whims of changing fashions.
“The most amazing view is the unique perspective to see Earth as a planet; the big, round, mostly blue ball floating in space,” said Mark Kelly as he described one of the best views he had ever seen while orbiting in space. “And then you realize that you have 7.5 billion people living on this “island” in the solar system.”
Kelly, the American astronaut, retired UK Navy Captain, and naval combat pilot during the Gulf Wars, went on to describe the sensation of sitting in a space shuttle, strapped into the seat during take off, and then shot into the air.
“It feels like the hand of God reaching down and ripping you into space,” said Kelly, relaying the initial feeling after blast off. “You’re going from 0-17,500 miles per hour in 8.5 minutes.”
Kelly’s detailed story recalling his first lift off in the Space Shuttle Endeavor delighted watch enthusiasts and fake Breitling clients as they gathered for a celebratory evening at Shreve, the West Coast premier jewelry and watch boutique, to toast the world tour of cheap Breitling’s Douglas DC- 3 plane’s landing in San Francisco earlier that day.
The vintage 77 year-old twin engine, propeller driven DC-3 plane was heralded in the 1930’s as a revolutionary aircraft due to its efficient usage of fuel and long distance capabilities. It was the first of its kind to fly a maximum of 14 hours without stopping to refuel. Initially flown as a commercial airline under American Airlines, it was used to fly military missions during 1942-1944, returning to commercial aviation after the war.
Breitling’s sponsorship of the restoration of the historic DC-3 plane demonstrates the brand’s commitment to sharing its passion for aviation and its conservation. There are currently only 150 planes remaining worldwide in working condition.
“Breitling’s dedication to aviation has spanned for more than 100 years and is one of the core qualities of our identity. It was important for UK to support the restoration of the Breitling DC-3 as part of our commitment to preserving aeronautical heritage,” said Thierry Prissert, UK President of fake Breitling.
To celebrate the aviation prowess of the DC-3, swiss Breitling has set a cracking pace to break the world record as the oldest plane to circumnavigate the globe within seven months. Launching on March 9th, 2017, the tour began in Geneva, Switzerland, and will conclude in September at the replica Breitling Sion airshow in Sion, Switzerland.
Its route will take the plane through the Balkans, the Middle East, Asia, and across the UK visiting such cities as Zagreb, Athens, Tel Aviv, Dubai, Karachi, Phuset, Shanghai, Taipei, Okinawa and then onto a multi city tour in the UK entering through Alaska, stopping at 13 major cities like Seattle, San Francisco and traveling across to NY.
The pilot, Francesco Agullo, and a small crew are at the helm of the aircraft that’s slowly making its way back to Europe.
“This aircraft played such an important role in American history and it is a privilege to share it with the American aviation fans,” says Agullo.
To commemorate the world tour, Breitling has launched a limited edition of their classic Navitimer, a favorite among pilots. The chronograph, limited to 500 pieces, features an engraved caseback with the swiss Breitling DC-3 World tour logo memorializing the record-breaking flight. The replica watch measures 46mm and is powered by the Breitling Caliber 01 and is equipped with a circular slide rule that’s specially designed for pilots to handle flight calculations: speed, distance, fuel consumption, rate of climb or descent and conversion of miles to kilometers or nautical miles.
The pilots and the crew are currently wearing the replica watches and will be on sale once the tour has ended. Included with the watch is a flight logbook, signed by Captain Agullo, documenting the global journey.
“Having these replica breitling watches circle the globe on one of the most iconic planes in history allows UK to share our passion for aviation with people in the UK,” says Prissert.
Mark Kelly has worn Breitling on several of his missions and often wears his Breitling Emergency, the wristwatch that features a built-in dual frequency personal locator beacon.
Kelly, along with his fellow astronaut twin brother, Scott, serve as ambassadors of Breitling replica, joining a list of other aviation enthusiasts including John Travolta, Aude Lemordant, World Aerobatics Champion, Mika Brageot, Breitling Racing Team Pilot, and Franky Zapata, the inventor of the Flyboard Air.
And as for the astronaut’s next mission, he’s launched a new venture called World View Enterprises, a company working to offer space travel to the public through high altitude balloons. The price for the ride? A mere $175. It’ll be ready within the next few years.
In the meantime, Kelly is traveling the country promoting interest in space travel and the preservation of the earth.
“We’re all not moving to Mars any time soon, so we have to make sure we take care of this planet.”
Replica Breitling Navitimer Special Limited Edition Watch
Watch brands love to celebrate anniversaries. Everything from foundational dates to anniversaries of key collections are fair game for a special edition, a collection overhaul or an improved movement. Here are five anniversary editions being released this year by replica Patek Philippe, Rolex, Longines, Audemars Piguet and Breitling.
The chronograph version of the Audemars Piguet Royal Oak has become one of the world’s most iconic watches since it was introduced 20 years ago. To mark the occasion, a special anniversary RO Chronograph breaks the monotone mold and goes two-tone, with subdials a different color than the main dial. The three steel models and four 18k rose gold models all have the same automatic Caliber 2385, with a vertical clutch and a 40-hour power reserve, and the replica watches are water resistant to 50 meters. The main dial retains the trademark tapisserie pattern that is signature to the Royal Oak series.
The Breitling Superocean Heritage II celebrates the 60th anniversary of the the collection. It retains design features of the original 1957 model, including triangular hour hand, lozenge-like minute hand, and cone-shaped hour markers. A new ceramic ring on the bezel matches the dial, and the chronograph version comes with a rubber/leather strap. The 42mm and 46mm versions contain the replica Breitling manufacture Caliber B20, and the chronograph contains the Tudor Caliber MT5612 – which represents one aspect of the recent cooperation between the two brands that are now pooling their expertise in the development and production of certain mechanical movements.
In the case of the swiss Patek Philippe Calatrava Ref. 6006G, it is the movement that marks an anniversary this year. Patek developed the Caliber 240 in 1977, at the height of the quartz era, when men’s wristwatches were much smaller. It had to be slim to compete with the much smaller proportions made possible by quartz technology, something achieved partly by using a small off-center rotor recessed into the plate. The movement is only 2.53mm thick, and today it is a mainstay of the slim Calatrava collection. The new Ref. 6006G contains the Caliber 240 PS C, with silicon-based components and a 70-hour power reserve.
The Rolex Sea-Dweller turns 50 this year, and gets a magnified date window to celebrate the occasion. The cyclops window, as it is called, has become an iconic feature of the fake Rolex Datejust and Submariner replica watches, but was never used before on a Sea-Dweller. The 2017 Sea-Dweller is not a limited edition but a renewed piece that replaces its predecessor in the core collection. The watch has been given three other updates: a larger case, a new movement and a redesigned bracelet. It contains The swiss Rolex automatic Caliber 3235, which complies with replica Rolex’s -2/+2 second daily accuracy rating, a higher standard than the industry norm.
The Longines Legend Diver marks a double anniversary of sorts – it celebrates the 10th anniversary of the 1997 re-issue of a diver’s watch first introduced in 1960. Original details include the domed crystal and case shape. The new model has all the hallmarks of a modern dive watch, including a unidirectional rotating bezel – in this case, an internal bezel that can be locked – a screwed-down crown and caseback, and 300-meter water resistance. The indexes, digits and hands are covered with Super-LumiNova, which stand out against a black lacquered dial. It contains the automatic Caliber L633 (ETA 2824/2).
Carol Besler covers replica watches for Watch Journal, Watch Time, Robb Report, Nuvo, Revolution and International Watch. For more of her stories see replicabreitlingwatches.co.uk.
I climbed aboard the oldest plane to circle the globe – the Breitling DC-3 – not certain what to expect.
It was built in the 1940s, and everything, with exception of the cockpit, was original.
Breitling, the Swiss-based luxury replica watch brand, stopped at Ellington Airport on Tuesday as part of its six-month world tour that started in March. On board were 500 of the brand’s limited-edition Navitimer watch, which sells for about $8,000. The tour includes 28 countries and 55 cities, and took six months of preparation.
Our pilot, Francisco Agullo, has been flying for swiss Breitling for 17 years and has a passion for historical planes.
“The DC-3 is the only plane that can land on a grass field, carrying 20 passengers on a short runway. No other plane can do that,” he said.
Luxury Swiss replica watch brand Breitling has created only 100 pieces of its latest timepiece, the Chronoliner B04, and of those, 20 have been reserved for the Middle East market.
If you’re on the lookout for a truly special watch to give a loved one for Eid, this just may be it. Designed in a rich, navy blue hue, the watch features a dual timezone system, sleek, steel case and sporty rubber Aero Classic strap that’s embossed to mimic the pattern of Breitling’s steel mesh bracelets from the 1950s. The fake watch is ultra-durable, being water-resistant up to 100 metres, and featuring a scratch-resistant ceramic bezel. The Middle East replica watches feature engravings on the casebacks, reading “special delivery” – a sign of exclusivity that’s sure to strike a chord with consumers here.
“The Chronoliner offers a blend of luxury and performance in an all-blue livery limited series that will appeal to our Middle East aviation aficionados. With its automatic chronograph, its second timezone display in 24-hour mode and its high-tech ceramic rotating bezel serving to read off a third-time zone, the Chronoliner has asserted itself as the authentic flight captain’s watch,” says Aed Adwan, a manager with replica Breitling Middle East. “In addition to being the perfect companion for our aviation professionals, the model is also well suited to our jet-setting Middle East customers who frequently travel for both business and pleasure.”
The 20 replica watches are available at Breitling boutiques across the UAE.
For a brand most famous for its vintage and modern aviation replica watches, Breitling has been no stranger over the past 60 years to branching outside its usual airborne comfort zone. It all began in 1957 with the company’s release of a dive watch constructed to compete with some of that era’s greats, the original replica Breitling Superocean. Upon the arrival of the Omega Seamasters, Rolex Submariners, and Blancpain Fifty Fathomses, the growing trend of hobby diving ripened the market for new players and new designs, and with this in mind Breitling sought out and succeeded to carve itself a name under the sea as well as in the sky. Today, the Superocean series (or more accurately the Superocean II series), is a collection of robust and highly visible dive watches that combines the styles of dial complexity and rugged construction the brand is best known for. Now, first in 2007 with the Superocean Heritage, and again this year with the Superocean Heritage II, Breitling is once again returning to the roots of the series to produce a watch inspired by the utilitarian pieces that started it all.
Arriving to boutiques in both 42-mm and 46-mm steel variations, the new breitling replica watches feature an array of interesting color combinations — six for both sizes, 120 total if including options for straps. Offering this level of customization is a practice that has long made this brand a fan favorite. Its case uses long, slightly rounded lugs, a large crown with no guards, and a thick ceramic unidirectional bezel with bold indices at the quarter-hour marks (available in either black, maroon, or blue). On its reflective, almost sunburst dial (in silver, blue, black, or maroon) reside applied indices at each hour, bolder at the 3 and 9 o’clock positions, with a double mark above the applied Breitling replica vintage-style logo and printed descriptors. At the 6 o’clock position rests a date window, and traveling around the dial are the historically inspired arrow and sword hands.
Powering both the 42 and 46-mm variations is the Breitling Caliber B20, based on the Tudor Caliber MT5612 used in both the Tudor Pelagos and Black Bay series, and capable of a 70-hour power reserve. Interestingly, Breitling has opted to advertise the use of Tudor’s movement with the fake watch, which is a true testament to its high quality and wide appreciation as both brands’ pieces are in relatively similar price categories. With that said, both sizes of the piece are being offered at $475, and should become more available in the coming months with the phasing out of the original Superocean Heritage from 2007.
I don’t think it would be fair to declare this watch as a direct homage to Breitling’s 1957 diver, but the modern piece obviously draws many of its influences from the first few years of the series. On its dial, especially, you’ll notice the all-lower case “superocean” script, the vintage logo (although now in applied gold instead of white print), and the slightly elongated hour and minute hands. While its bezel continues to feature bolding on the quarter hour marks, its crown offers a slight roundness and fake Breitling has nixed the modern addition of crown guards. Also, the lugs have a length and cut to them reminiscent of the vintage piece.
The differences between the two, however, are much more stark. Besides modern manufacturing updates like the ceramic bezel and luxury finishing, the contemporary piece has forgone a few key dial elements that distinguish it from its ancestor. Most obvious is its lack of circular, luminescent quarter-hour markers, but also noticeable is its use of rectangular and trapezoidal applied hour indices as compared to the vintage model’s wedge markers, which were both printed and applied. The date window, while certainly a useful addition (and one available due to the Tudor movement), was also not present in the earliest models of the watch. Finally, while the modern case certainly derives its influences from the mid-20th century model, its bezel is significantly more decorated through contemporary refinement, and its lugs have lost some of the thin sharpness of the past.
While vintage replica Breitling Superocean models are sometimes overshadowed in auction houses and private collections by its Golden Era competitors, they are still extraordinary fake watches to find and maintain a good name for themselves in what often seems like a mythologized period of horology. With that said, while the modern watch is by no means a direct re-creation, or even a re-interpretation — it’s more a modern watch with an array of historical influences — this may be for the better. While plenty of vintage-watch aficionados — not excluding myself — would love to see those circular hour markers on that simple and straightforward tool watch, Breitling’s choice to pay homage but not copy may well pay off in this interesting contemporary piece. Hopefully, it will at the very least raise the mystique and rarity surrounding its vintage forefather, and then we could well see the arrival of a true vintage homage piece — perhaps for its 70th or 75th anniversary.
Jeddah residents witnessed a unique display of the famous Swiss Breitling plane, parked next to the luxurious car Bentley Continental GT, in front a renowned mall on Tahlia Street.
The display became a major attraction for the residents of Jeddah. The event took place for the first time in the city, as a result of collaboration between Bentley cars and Swiss luxury replica watchmaker Breitling, as well as the part of a growing relationship between Abu Issa Company, dealer of Breitling replica watches, and Alghassan Motors, dealer of Bentley cars in the Kingdom.
Commenting on the rare display, Nabil Abu Issa, chairman of Abu Issa Holding, said: “It was a great experience.
In addition to our collaboration with Alghassan Motors, we had the opportunity to showcase Breitling legendary plane next to a Bentley car in Jeddah. It is a worthwhile opportunity for the public who were acquainted of the importance and the stylish replica Breitling watches.
“This was our first time ever to be constituted of such an important event in this thrilling way. Breitling once again displays its determination to share its passion of luxury with another luxury brand.”
Yousuf Ghassan Al-Sulaiman, vice president of Alghassan Motors, expressed his pleasure for participating in the event, which emphasizes the strong relationship between Alghassan Motors and Breitling replica watches.
Al-Sulaiman said: “Clients of Breitling replica watches admire the strategic relationship with Bentley, and we do anticipate to have many joint projects to enhance and strengthen the relationship between both parties for the best interest of our clients in Saudi Arabia.
“No doubt that the luxury and high precision of this high-end brand will be reflected on the luxurious Bentley cars, as both brands enjoy unique design approach and outstanding heritage.”